History:
Read up to The Industrial Revolution
Bring at least 6 examples of the Golden Mean
Find Golden Rectangles in Velasquez's Surrender of Breda
Print Production:
Read Ch 1 & 2
Bring 1 example of each printing quality on pg 14:
Basic Printing:
Basic quality involves standard materials and quality control at quick printers and copy centers. Using devices that print with toner, not ink, basic quality gets the job done reasonably well without losing too much quality. Basic quality pieces are usually in only one or two colors. Photographs are recognizable but may lose details from the originals. Political fliers, business forms, newsletters and real estate brochures are usually printed with basic quality.
Good Printing:
Good quality printing involves standard materials and quality control at commercial and publications printers. Images may be reproduced with either toner or ink. Colors are saturated, color photos subjectively pleasing, black-and-white photos sharp, register tight but not perfect. Average direct-mail catalogs, most hardcover books, retail packaging and magazines such as Time and Newsweek represent good printing.
Premium Printing:
Premium quality requires careful attention to detail, high-grade materials and presses using ink or toner. Color photographs subjectively match transparencies, and black-and-white photos appear very sharp. Products have few flaws and seem almost perfect to people who are not graphic arts professionals. Many commercial printers do premium printing when schedules and budgets permit. The category includes upscale clothing catalogs, annual reports from large corporations, and magazines such as Communication Arts and National Geographic.
Showcase Printing:
Showcase quality combines the best machines and materials with operators who give scrupulous attention to detail. Everything from design to paper is first class. Color photos come as close as possible to matching products or original scenes. The category of showcase printing consists of products that themselves are forms of art that only a few printing buyers can achieve. It includes museum-grade art books, brochures for expensive automobiles and resorts, and the finest annual reports.
